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“Dietary Supplement Distributor” Defeated Nationally Publicized Bill

Challenge: A nationally recognized supplement distributor was facing a ban on their product, which would have decimated sales in New York and elsewhere.  The client came to Empire to help educate state legislators on the product using a body of evidence from third party research on its safety.

Empire carefully directed a statewide outreach campaign aimed at defeating legislation harmful to the dietary supplement industry.

Solution: Empire developed a statewide grassroots campaign targeted at state legislators aimed to educate them on the product.  Thousands of correspondence was issues by voters to key legislators.

Result:  The bill ultimately died in committee with several members withdrawing their support as a direct result of our efforts.