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NY Medical Staff Leadership Council Re-Branding

History: Empire was retained late to help rebuild the association’s image in Albany and to develop a strategy to advance legislation in support of physicians statewide.

Accomplishments:

  • Developed a brand identity for the NYMSLC in Albany, which represents over 5,000 physicians in Nassau County.
  • Created and maintains an interactive website for the organization.
  • Developed position papers on issues related to healthcare and insurance.
  • Lobbied key members on health, insurance, Medicare and business issues.