May, 2014
Long Island Power Authority Jones Beach Wind Project

Long Island Power Authority Jones Beach Wind Project

Challenge:  Empire’s team was chosen to be a consultant to promote LIPA’s Jones Beach project and assist with public, elected official, and media engagement.

The Long Island Power Authority (LIPA) proposed an offshore wind project five miles off the coast of Jones Beach State Park on the Atlantic Ocean.

Solution:  As part of these initiatives, Empire executives frequently traveled to Washington D.C. for meetings with officials from the U.S. Department of the Interior and LIPA’s outside consultants.  Through these meetings our team was able to convince Department officials of the importance of recruiting new staff to review the Jones Beach project separately from the Cape Wind project, which had consumed an inordinate amount of the staff’s time.  Additionally, to support this project staff met with various environmental and community groups, chambers of commerce, and elected officials to enlist their support at two public hearings to discuss the wind project.  At these hearings proponents of the project outnumbered the opponents, a successful mobilization of grassroots and other stakeholder groups.

Result:  Regrettably, the project was eventually scuttled because of costs, but our initiatives moved the project much closer to development.

Monster Energy National Lobbying Strategy

Monster Energy National Lobbying Strategy

Challenge:  A local county and several cities were considering legislation that would have banned energy drinks to anyone under the age of 18 years old.  Empire was hired to educate the public and local elected leaders on the safety of its product.

Empire was retained to protect Monster’s interests in New York State and New York City against anti-energy drink proposals.

Solution: Empire developed a strategy that involved targeting key legislators and forming a coalition with the beverage industry, convenience store owners and wholesale distributors.  Our team performed comprehensive research on the health impacts and prepared statements for several public hearings for Monster’s executives.

Result:  Working behind the scenes Empire was able to eliminate the threat and assist the sponsor of the original legislation to pass a law aimed at educating the public on excessive consumption of caffeinated products.  This program developed by Empire was replicated throughout the country on similar issues.

New York Power Authority – NYC Hudson River Power Line

New York Power Authority – NYC Hudson River Power Line

Challenge:  NYPA sought support and substantial funding from the New York City Mayor and the City Council for the connection of a 660 MW Hudson Transmission Line connecting from New Jersey into Manhattan.

NYPA, the nation’s largest public electric utility, contracted Empire to assist the utility in educating and gaining public support for key projects. 

Solution:  Developed an outreach strategy that solicited and leveraged support from a number of members of the City Council to convince the Mayor’s office to support the project.

Result: The State and City agreed to move forward on the construction and financing of the $850 million cable line that will become a major source of power to New York City.

PSEG Long Island Corporate Public Affairs Program

PSEG Long Island Corporate Public Affairs Program

History:  Public Service Electric & Gas (PSEG) won the contract to serve more than Three million ratepayers on Long Island.  The utility enlisted the services of Empire to meet with all of the Island’s elected officials and important business leaders to acquaint them with PSEG’s successful track record.

EGS was tasked with developing PSEG’s Corporate External Relations Program.

Challenge: PSEG is one of the top five utilities in the United States and was anxious to have a smooth transition into a brand new community with diverse interests.

Solution: Over a period of 18 months, PSEG officials met with more than a 131 officials and numerous captains of industry.  Empire set up town hall meetings and special events to introduce the new utility to public and private sectors as well as the media.

Result: Empire has smoothed the way for PSEG’s transition into the bi-county area, which has been touted as a “spectacular success” by the public and private sectors.

Canon USA Headquarters

History:  Empire was retained to work on two projects for the corporation lasting over five years. The first was related to economic development, the second was pending legislation in Albany.

Challenge: Canon, one of the world’s largest manufacturers of camera and photographic image devices was in search of a new Americas Headquarters with several national locations in consideration.

Empire successfully negotiated a $103 million incentive package for Canon’s Americas H.Q.

Solution: Empire was tasked with the following:

    • developing an incentive package from the State of New York;
    • mobilize local public officials, labor unions, and community groups to support the development of its new facility;
    • convince the Huntington Town Board to amend its zoning requirements to allow the building to be located adjacent to the Long Island Expressway; and
    • convince the Town of Riverhead within three weeks time to give up part of their Empire Zone boundaries and move it 20 miles west to the new Canon location in Huntington Town.


Result: Empire successfully negotiated a $100 million incentive package with the state and Canon is near completion of its project that will bring over 2,500 new jobs to Long Island as well as over $700 million in investment.